Allē
Client
Allergan Aesthetics, an AbbVie Company, 2024-25
Role
Visual Designer
Industry / Product
Healthcare / B2B SaaS
Deliverables
Integrated Marketing Campaign / Storyboard Design
As part of the Allē for Providers creative team at Allergan Aesthetics, I led design initiatives for their B2B SaaS platform, which helps healthcare providers manage and sell aesthetics treatments like Botox and JUVÉDERM. Under the direction of an Associate Creative Director, I developed provider-facing assets that ranged from high-level campaign work to tactical monthly releases. The pieces shown here—an informational data sheet, social carousel, email campaign, event banners, and storyboards—reflect a cross-section of that work. Each asset was crafted to align with brand and accessibility standards, meet strict regulatory guidelines, and drive engagement across digital and physical touchpoints. My contributions included responsive mobile-first design, animated content, and a strong collaboration with product marketing teams to ensure consistency and impact across channels.
Integrated Marketing Campaign
I rebranded a provider-facing data sheet that walked practices through a step-by-step onboarding guide, featuring refreshed visuals and annotated UI examples to simplify the user experience.
I designed the provider team’s first social carousel for a paid media campaign, introducing a new brand style to support a larger campaign.
I designed responsive emails sent to providers to highlight new features and how their practice could benefit—featuring custom UI illustrations and optimized for both mobile and web.
I created three iterations of pull-up event banners—the first using the new brand style—to introduce key product messages in a bold, high-impact format for provider-facing events.
“I've loved the strategic approach taken to hone in on the B2B tone of voice and the visual elements to convey what parts of the product updates matter most to the customer. What impressed me most is the cross-functional collaboration with Product Design.”
— Kelsey Lee, Product Marketing, Provider, Allē
Storyboard Design
For a sizzle-style marketing video introducing the Allē for Providers platform, I created a storyboard that balanced product clarity with visual engagement. I began by presenting rough sketches to stakeholders, incorporating feedback to align with the goal of raising awareness among new and potential users—especially front desk and new staff. Once the direction was approved, I illustrated the full storyboard and prepped it for handoff to the motion designer. The video focused on a high-level product overview, omitting deeper training elements in favor of clear, compelling visuals designed for public-facing use at trade shows and on platforms like YouTube.
