Enterprise Connect Event

As the design lead for GoTo’s booth at Enterprise Connect—North America’s largest unified communications and collaboration tradeshow—I set out to create a bold, unforgettable presence that would distinguish GoTo from major competitors like Zoom and RingCentral. We used oversized, eye-catching shapes, including a dramatic semicircle backdrop behind the coffee bar, paired with a vibrant yellow and black color scheme and bold lifestyle imagery of people using GoTo products across devices. Strategic overhead signage and well-placed demo stations with large, recognizable icons helped drive brand visibility and draw attendees into the space. The booth experience was further supported by a cohesive suite of print and digital materials, including animated assets, walkway decals, and branded collateral designed to reinforce messaging and engagement throughout the event. We also built the booth with flexibility in mind, enabling it to be repurposed for future events like Channel Partners. With slight adjustments to fit updated messaging, the booth retained its striking impact while proving cost-effective and adaptable across different show environments.