GoTo Connect
Client
GoTo (formerly LogMeIn), 2022-24
Role
Senior Graphic Designer
Industry / Product
Technology / B2B SaaS
Deliverables
Digital Advertising / Integrated Marketing Campaign / Large Scale Print Design / Organic Social Posts
As a designer supporting the GoTo Connect product, I played a key role in the post-rebranding phase, where my work was essential in visualizing the integration of legacy products like GoToWebinar and GoToMeeting into the new comprehensive portfolio. I collaborated closely with other designers, project managers, and the brand team to ensure the products were accurately represented and communicated to the audience.
I led the design of various assets, including ebooks, infographics, and media campaigns, which engaged the audience and effectively conveyed the essence of the GoTo Connect brand. The social assets I designed were crucial in maintaining a consistent online presence across diverse platforms, contributing to a cohesive and recognizable brand image.
Working with cross-functional teams, I integrated my artwork into the broader marketing strategy. My innovative and creative approach consistently exceeded expectations, leaving a lasting impact on GoTo Connect's visual identity. The groundwork I laid continues to be instrumental in GoTo Connect's ongoing growth and success.
Integrated Marketing Campaign
The eBook was used as a valuable asset for lead generation and providing information to potential customers.
The infographic was used as a guarded asset to gather leads and inform prospective customers.
Crafted ads for diverse placements, incorporating attention-grabbing animation to infuse interest and dynamic movement into each placement.
Social Cards & Carousel
Hand illustrated a collection of social cards to promote an APAC customer week, shared on both Facebook and LinkedIn.
The social carousel was created for LinkedIn and Facebook, the UI was illustrated for readability to fit within the small frame.
“We collectively announced AI Chat Analysis in IPD, Social, and PR blog posts in less than two weeks. The teamwork involved in getting us to this announcement is remarkable. Could not have done it without you!”
— Ankita Dasgupta, Release Product Marketing Lead
Print Design
Designed pull-up banners and small signage which was displayed at an event.