Partner Week
Client
GoTo (formerly LogMeIn), 2022-23
Role
Graphic Designer
Industry / Product
Technology / B2B SaaS
Deliverables
Digital Advertising / Event Collateral / Large Scale Print Design / Storyboard Design
As one of the designers for GoTo's Partner Appreciation Week Campaign, I created visuals to support the week-long celebration dedicated to engaging with GoTo's partners. The designs featured lively images and a dot treatment to add movement, capturing the energy of the event and the essence of the GoTo partner community.
I worked on various elements, including print signage like pull-up banners, onsite displays, and engaging social banners for the Partner team's personal social channels. Additionally, I executed a homepage takeover with banner ads running during the event for maximum visibility. A key part of Partner Appreciation Week was creating a storyboard to generate excitement. The campaign's success reflects my ability to visually represent and promote this fun week dedicated to celebrating GoTo's valued partners.
Trade Show & Print Materials
Small signage, menus, and thank you cards were used strategically as touch points to bolster activations and enhance the attendees’ experience throughout the event.
Designed pull-up banners to be positioned strategically throughout the event space to promote and highlight various activations during the event.
Storyboard Design
Played a key role in creating the storyboard, providing art direction, and selecting footage, working closely with the motion designer. Together, we crafted an extraordinary event experience, taking viewers on an otherworldly journey and immersing them in outer space to match the grandeur of the occasion. The playful moon dance by the astronaut promises a fun and exciting experience for GoTo partners.Storyboarding
“Bryn always goes above and beyond! GoTo’s Partner Network social media, flyers, events, and promo videos have improved so much.”
— Alex Berleus, Content Marketing Manager, GoTo Partner Network
Digital Advertising
Created homepage elements for a tech news and IT channel partner website as part of a homepage takeover, ensuring the creative matched Partner Week visuals for a seamless experience during the event.
Designed engaging social cards for GoTo employees to share and promote the Partner Week event on their social channels.