LogMeIn Rescue
Client
LogMeIn, 2021-24
Role
Graphic Designer
Industry / Product
Technology / B2B SaaS
Deliverables
Digital Advertising / Integrated Marketing Campaign / Organic Social Posts / Storyboard Design
As the designer for the Rescue product, I played a strategic role in aligning creative work with broader business objectives. By deeply understanding the product and maintaining close collaboration with project managers and stakeholders, I ensured every deliverable supported key goals and communicated effectively to a B2B audience. My focus extended beyond aesthetics—I approached each project with a results-driven mindset, creating assets that were both visually compelling and strategically aligned with Rescue’s positioning in the enterprise market.
I provided ongoing design support across a wide range of materials, including infographics, tradeshow booth designs, storyboards, case studies, and datasheets. I also contributed to successful media campaigns that highlighted Rescue’s unique value proposition. This work helped elevate the brand, strengthen its market presence, and support company growth by delivering thoughtful, impactful design aligned with larger business strategies.
Integrated Marketing Campaign
The mailer was included in a targeted mailing campaign focusing on the specific verticals that the brand serves.
The social carousel was designed for LinkedIn and Facebook, highlighting customer quotes and imagery representing Rescue customer demographics.
Developed a template for organic social posts to support Rescue case studies. The social cards were posted with the release of new case studies.
Designed to be used as testimonials for the sales team to showcase the brand's strengths and credibility.
“Thank you for moving fast. You’re always trustworthy and meticulous; you do it with a smile.”
— Natasha Taylor, Art Director, GoTo
Storyboard Design
As the designer for this storyboard project, I worked closely with the motion designer to create a compelling video highlighting Rescue’s functionality in higher education. My role involved designing the storyboard, providing art direction, and selecting footage that fit the educational setting. Our collaboration was key to bringing this segment to life, making it an integral part of a broader media campaign and a series of videos showcasing Rescue’s presence in different industries. The video demonstrated Rescue’s versatility and played a crucial role in creating an engaging series that perfectly aligned with our campaign goals.
