Web Summit Event
Client
GoTo (formerly LogMeIn), 2023
Role
Senior Graphic Designer
Industry / Product
Technology / B2B SaaS
Deliverables
Event Collateral / Trade Show Booth Design
At Web Summit in Lisbon, one of the world’s largest tech events, GoTo stood out with a thoughtfully designed booth and experience area created in partnership with UK-based fabricator Unify Designs. Centered around a serene garden-inspired concept, the activation space was transformed into a versatile work lounge complete with a welcoming greenery-adorned desk, trellis-like slatted panels, and subtle brand integration through custom cut-outs. Highlights included a popular coffee bar and an engaging sponsorship area designed for meaningful connections. Despite design challenges with messaging placement, close collaboration with Unify led to creative solutions like extended entryway signage and well-positioned pull-up banners, ensuring high visibility and a strong brand presence.
Trade Show Booth Design
Print Materials
Illustrated a map of the event space for easy navigation, highlighting booth locations, experience areas, and speaking stages for attendees.
Designed digital flyers to promote various event sessions to enhance engagement with attendees.
“Thank you for all of your long days and late nights to get the Web Summit Flex Work Lounge, booth designs, and all collateral ready so quickly when time was not on our side. Both spaces came out AMAZING, and you should be proud of what you accomplished, especially in such a short timeframe.”
— Tom Mills, Creative Director, GoTo
